That enormous sucking sound on the Internet is thousands of geeks suddenly switching to Octopress. This has been mainly prompted by Matt Gemmell.

Octopress, the blogging framework for hackers, surprisingly was easy to set up, and easy to hack. I've been using MovableType for almost two years and I never did get things quite like I wanted. I've spent about eight hours now setting up Octopress, including writing a MovableType import script.

Why Octopress?